The brand was created in 2017 with the aim of addressing an issue of global overproduction of goods. The first flagship product was the #jacketbyjackob fringed upcycled denim jacket. Over the course of several years, after the release of the first #byjackob collection, the product range has expanded from jackets to coats, patchwork bombers, accessories such as: laptop and phone cases, bags and home decor. All products are made out of clothes, fabrics and recycled materials from second-hand shops from all over Europe.
By purchasing #byjackob products, you express yourself not only aesthetically, but above all you vote against the exploitation of the environment. You show that it is important to you to create a better reality for future generations.